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16 May 2019

Without a paddle.

by Andrew MacGregor


McDonald's: “Mississippi Stack” - 30s

Having recently kicked off their annual Great Tastes of America campaign in New York City, McDonald's head south to Mississippi to launch their - you guessed it - Mississippi Stack. Said burger receives a hearty endorsement from the fast food chain's regional spokesman - unfortunately for him, only UK punters will get to enjoy it.

His subsequent reaction is nicely played, as the bloke is suddenlty hit by a geographical-stroke-existential crisis ("You'll definitely feel like you're not not in Mississippi!"). While this particular strand of McDonald's advertising has always been hit or miss, this is a worthwhile trip to America's Deep South.


Creative Agency: Leo Burnett Ⓟ Ⓦ
CCO: Chaka Sobhani ♀ Ⓟ
Creative Director: Graham Lakeland / Pete Heyes
Senior Creative: Gareth Butters
Board Acc Director: Kate Tweed
Senior Acc Handler: Rob Ellen
Account Director: Jack Brenman
Account Manager: Laura Taylor
Account Executive: Sophie Hedgley
Senior Project Mgr: Emily Green
Planner: Will Butterworth
TV Producer: Lou Pegg
Film Production: HunkyDory Ⓟ Ⓦ
Director: Bobby Farrelly Ⓦ
Producer: Doochy Moult / Swifty Hanrahan
Executive Producer: Neil Linpow / Kris Meyer
Editing: Final Cut
Post Production: MPC Ⓟ Ⓦ

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