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9 March 2020

Matalan - Real Life Ready

by Andrew MacGregor


Matalan: “Real Life Ready” - 60s

Matalan mercifully dispense with Denise Van Outen and chums as the brand try for something more down to earth in 2020. The result is a personable enough montage of characters who could all do with so-called Ďreal life readyí clothes, such as gym wear and first date threads. Itís nothing we havenít seen before, but itís bright and to the point.


Creative Agency: McCann Manchester Ⓟ Ⓦ
ECD: Dave Price
Creative Director: Carol Naylor
Senior Creative: Adam Richardson / Becci Nadin / Sarah Musker
Account Director: Rebecca Ziantoni
Agency Producer: Melissa Bennett
Film Production: Merman Ⓟ Ⓦ
Director: Zak Emerson Ⓟ Ⓦ
Producer: Ray Leakey
Production M'ger: Sam Linzell
Executive Producer: Siobhan Murphy
Cinematographer: Luke Jacobs
Editor: Ellie Johnson ♀ Ⓟ Ⓦ @ tenthree Ⓟ Ⓦ
Post Production: Evren Olgun @ JAM VFX Ⓟ
Flame: Pete Young @ JAM VFX Ⓟ
Music: Real Love - Clean Bandit & Jess Glynne

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