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19 July 2019

These Are The Times

by Andrew MacGregor

Martin Garrix x Axe: “These Are The Times” - 3 mins 11s

Axe must think Martin Garrix's music stinks. After all, why else would a body spray brand (Lynx on these shores) partner with the Dutchman on his latest release? While this in itself would be a cruel-stroke-hilarious spin on patronage, the real reason is far more amiable.

DJ Garrix is the latest artist to feature on the brand's music platform, with new single 'These Are the Times' receiving a promo shot by Ivana Bobic for good measure. Once the perfunctory product placement is out of the way, things get interesting.

Sticking two fingers up at wireless technology, Bobic depicts a young couple brought together via earphone cable, with nifty choreography and VFX work making the wire a character in its own right. Romantic and surprisingly modern into the bargain.

Film Production: Riff Raff Films Ⓟ Ⓦ
Director: Ivana Bobic ♀ Ⓟ Ⓦ
Producer: Amie Kingsnorth
Editor: Sam Jones Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: MPC Ⓟ Ⓦ
Colourist: Duncan Russell
Sound Design: Wave Ⓟ Ⓦ

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