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4 April 2019

Food re-redefined.

by Andrew MacGregor


Marks & Spencer: “This is Not Just Food” - 60s

Food porn addicts, rejoice - Marks & Spencer have reheated their ‘This isn't just food…' campaign, so to speak, with a couple of tweaks to the recipe. Gone is Dervla Kirwan's distinctive VO, replaced here by a cast of hungry, lustful punters who can't help but lech after the retailer's wares.

Thus we have train station announcers drooling over Scottish salmon, TV salesmen tuning into trifles, and amateur cooks serving up dinner with brio. It's food appreciation straight from the mid-to-late Noughties.

One can understand M&S's reasons for turning back the clock like this. As the brand endeavour to secure their high street future, perhaps riffing on past advertising successes will reinvigorate some consumer tastebuds.


Creative Agency: Grey London Ⓟ Ⓦ
CCO: Vicki Maguire
ECD: Richard Robinson
Creative: Stephania Silveira / Rachel Robinson
Account Director: Sophie Lake
Business Team: Kate Ilott
Strategy Director: Sarah Oberman
Senior Producer: Rachel Amess
Creative Production: Danny Wallace
Film Production: Sonny London Ⓟ Ⓦ
Director: Guy Manwaring Ⓟ Ⓦ
Producer: Amy Appleton
Food Director: Charlie Stebbings Ⓟ Ⓦ @ Rogue Films Ⓟ Ⓦ
Cinematographer: Tom Townend / Stephen Price
Editor: Mark Edinoff
Post Production: MPC Ⓟ Ⓦ
Colourist: George K
Flame: Marcus Moffatt
Sound Designer: Jack Sedgwick @ Wave Ⓟ Ⓦ
Music Licensing: theodore Ⓟ Ⓦ
Music: Albatross - Peter Green

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