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9 February 2020

Marks & Spencer - Denim

by Syd Briscoe

Marks & Spencer: “Denim” - 30s

While this Donna Summer-scored ad for M&S's denim range is nimbly executed, it's also been accused of plagiarism. Many pop promos and commercials have used similar premises over the years, it's true, but the aesthetic similarities between this and Jungle's 'Heavy, California' may lead some viewers to play spot the difference.

Creative Agency: ODD Ⓟ Ⓦ
Film Production: Object & Animal Ⓟ Ⓦ
Director: Natalie Rae ♀ Ⓟ Ⓦ
Music: I Feel Love - Donna Summer

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