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7 March 2019

Another One Bites The Dust

by Syd Briscoe


Mandarin Oriental: “Rami Malek” - 67s

Oh... Rami. At first we were concerned the recent Oscar winner had been blackmailed into this Mandarin Oriental ad - perhaps held at gunpoint and forced to come up with a list of things he's a "fan of" on the spot. It would explain the random assortment of things which include his mother, handwritten letters, and trains... but alas, the situation appears to be voluntary.

At least his fee is going to charity (Helen Keller International, according to the hotel chain's website), although such altruistic intentions can't lessen the fact Malek looks entirely dead behind the eyes as he delivers the stilted script. This sort of celebrity endorsement feels entirely old fashioned these days, and not even Hollywood's current darling can remedy that.


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