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22 February 2019

Lynx - ASMR: The Balls

by Syd Briscoe

Lynx: “ASMR: The Balls” - 4 mins 03s

ASMR in advertising takes on a curiously intimate dimension in a new campaign for Lynx. The brand attempt to capitalise on the trend for tingle-inducing sound by enticing the 'shave curious' with whisper-driven instructional videos about how to shave their various parts - all within YouTube's content guidelines, of course. If the opening lines about 'furry little beanbags' don't put you off... good for you.

Film Production: Caviar Ⓟ Ⓦ
Director: Clo Bailly ♀ Ⓟ Ⓦ
Post Production: Glassworks Ⓟ Ⓦ

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