DAVID reviews

4 December 2017

A year in the life.

by Andrew MacGregor

Lotto: “People in Your Life” - 2 mins

Lotto cram a whole year into this two-minute commercial. Starting with a New Year's Day hangover, the ad charts one woman's ups and downs in 2017: holidays, music festivals, mass cat feedings… time flies when you're having a good time.

Smartphone clips and full-screen vignettes produce a light-hearted jaunt, though Smuggler's Joshua Neale also includes some poignant moments. A brief cameo from Katy's grandfather is particularly effective.

It's a strong addition to the competition's ‘Who Wins If You Win' campaign. Even if we don't scoop the festive jackpot, we can at least celebrate those who stood by us in 2017.

Creative Agency: Abbott Mead Vickers BBDO Ⓦ
ECD: Alex Grieve / Adrian Rossi
Creative: Andy Vasey / Dan Warner
Account Manager: Bobbie Gannon / Will Hooker / Ethan Meade
Business Team: Maxine Thompson
Strategy: Lisa Stoney
TV Producer: Polly Lowles
Film Production: Smuggler
Director: Joshua Neale
Producer: Nick Fewtrell
Executive Producer: Chris Barrett
Post Production: The Mill Ⓦ
Sound Designer: Ben Leeves @ Jungle Ⓦ

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