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11 March 2019

Lloyds Bank - The M Word

by Syd Briscoe

Lloyds Bank: “The M Word” - 30s

Money is a dirty word in this thought-provoking commercial for Lloyds Bank. Many people throughout Britain still find it unbearably awkward to talk facts and figures with their family and friends, but this film aims to break down some of the taboos and spark important conversations which are being avoided. Cleverly scripted work.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
Group ECD: Ben Tollett
CCO: Richard Brim
Creative Director: Steve Wioland / Matt Woolner
Creative: Lily Scarlett / Will Blackburn
Account Executive: Jack Bannenberg
Film Production: Knucklehead Ⓟ Ⓦ
Director: Finn McGough Ⓟ Ⓦ
Producer: Peter Knowles
Executive Producer: Tim Katz
Cinematographer: Jaime Feliu Torres
Editor: Elena De Palma ♀ Ⓟ Ⓦ @ Whitehouse Post Ⓟ
Post Production: Kate Desmond @ Absolute Post Ⓟ Ⓦ
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ
Sound Designer: Jon Clarke @ Factory Ⓟ Ⓦ
Music Supervision: Siren Ⓟ Ⓦ

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