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26 November 2018

Skid row.

by Andrew MacGregor

Lidl: “Cul-de-Sac” - 30s

One of several Christmas ads from Lidl, this 30" commercial sees a couple bid to amplify their festive set-up both in and out of the house. While party hosts Vicky and Dave nail their choice of desserts, the same can't be said for their decision to transform their dead-end street into a makeshift ice rink.

While the guests observe this ad-hoc tribute to Dancing On Ice, their stunned silence is broken by the pleas of a bloke who neglected to fit his winter tyres. As Christmas decorations go, an economy-sized vehicle gliding pathetically across the ice is a strangely compelling one.

Creative Agency: TBWA\London Ⓟ Ⓦ
CCO: Andy Jex
Creative: Ben Brazier / Johnny Ruthven
Senior Acc Handler: Ben Trenchard
Account Director: Jessica Torode
Account Manager: Alex Austin
Strategy Director: Justin Clouder
Senior Planner: Kilian Kapfer
Agency Producer: Malika Patel
Ass't Prod (Agency): Joss Haynes
Film Production: Smuggler Ⓟ Ⓦ
Director: Michael Clowater Ⓟ Ⓦ
Producer: Jason Scanlon
Cinematographer: Richard Mott Ⓦ (Vision Ⓟ Ⓦ)
Editor: John Smith Ⓦ @ Whitehouse Post Ⓟ
Post Production: Arianna Maniscalco @ Electric Theatre Collective Ⓟ Ⓦ
VFX: Tom Humphrey / Aitor Arroyo / Billy Stockwell / Bob Wolf
Colourist: Lewis Crossfield
Sound Designer: Parv Thind @ Wave Ⓟ Ⓦ

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