DAVID reviews

6 April 2017

Lexus: Parts and imagination.

by Andrew MacGregor

Lexus: “Extraordinary” - 90s

Lexus like to let us know what their creative sparks have been up to, and this technically accomplished ad strips some of their advanced creations to the core. All it takes is a little imagination… and a lot of moving parts.

Hoverboards, speedboats, roadsters - it's clear the marque's boffins have been busy. Those who fancy test driving the Valerian Skyjet best not hold their breath, though - it's been specially designed for Luc Besson's sci-fi romp, 'Valerian and the City of a Thousand Planets'. Sorry about that.

Regardless, Friend London's ManvsMachine craft an intricate spectacle as nuts, bolts, and - yes - even hummingbirds whizz through the air. Each transition conveys the brand's belief that their engineering expertise can translate across many projects.

Even if punters are still a way off nipping to the shops on a Lexus hoverboard, the ad confidently communicates the brand’s technical prowess - and suggests there are more intriguing possibilities on the drawing board.

Creative Agency: CHI&Partners Ⓦ
ECD: Jonathan Burley / Micky Tudor / Yan Elliott
Creative Director: Monty Verdi
Creative: William Cottam / James Crosby / Gavin Torrance
Account Director: Chris Doggett / Anastasia Terzeon / Freddie Eaves
Account Executive: Joel Kaas
Business Team: Tom McCoy
Planner: Matthew Bamford-Bowes
TV Producer: Paul Leaning / David Jones / Emma Fasson / Sonny Botero
Ass't Prod (Agency): Alfie Glover-Short
Creative Production: Ruby Hill
Film Production: Friend London Ⓦ
Director: ManvsMachine Ⓦ
Producer: Richard Fenton
Executive Producer: Luke Jacobs
Cinematography: Alex Barber
Production Design: Ninon De Klerk
VFX: Ian Berry @ The Mill Ⓦ
Colourist: James Bamford @ The Mill Ⓦ
Sound Designer: Sam Ashwell / Mark Hellaby @ 750MPH
Music Supervision: Native Ⓦ
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