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23 April 2019

From A&E to CV.

by Andrew MacGregor

Leonard Cheshire Disability: “Together Unstoppable” - 80s

Some achievements cannot be quantified. Take the protagonist of this searing Leonard Cheshire ad, for instance - when asked to describe his work ethic during a job interview, it triggers a kinetic flashback to the moment his life changed forever.

As headlights and truck horns pierce the gloom, we're thrust into the disconcerting aftermath - a daze of well-wishers, bouquets, and hospital equipment. What follows is the real test: to regain the physical and mental strength to rejoin the workforce.

There is often no finite end to this process, however, which can unfairly preclude disabled applicants from the job market. The advertised charity - emboldened by Matilda Finn's vivid execution - believe it's time such treatment is consigned to the past.

Film Production: Stink Ⓟ Ⓦ
Director: Matilda Finn Ⓦ (Stink Rising Ⓦ)
Producer: Gloria Bowman / Scarlett Barclay / Georgia Stamp
Executive Producer: Blake Powell
Cinematographer: Benjamin Wearing Ⓦ (Vision Ⓟ Ⓦ)
Production Designer: Alexandra Toomey
Editor: Sam Sneade Ⓦ @ Speade Ⓟ Ⓦ
VFX: The Mill Ⓟ Ⓦ
Colourist: Simone Grattarola / Myles Bevan @ Time Based Arts Ⓟ Ⓦ
Sound Designer: Mark Hills @ Factory Ⓟ Ⓦ
Music Supervision: Siren Ⓟ Ⓦ
Music Producer: Sean Craigie-Atherton

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