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8 August 2018

Lenovo - Style and Savagery

by Andrew MacGregor

Lenovo: “Style and Savagery” - 43s

Gaming's efforts to shed its sweaty, anti-social stereotype continue with this characterful Lenovo ad. While a cast of well-groomed millennials go about their daily routines, their reflections morph into their video game counterparts - ranging from giant orcs to flying exoskeletons. Playtime for grown-ups… ish.

Film Production: Partizan Ⓟ Ⓦ
Director: Matthias Hoene Ⓟ Ⓦ
Producer: Benjamin Gillovitz
Head of Production: Molly Griffin
Executive Producer: Lisa Tauscher

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