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22 November 2019

Infinite content.

by Andrew MacGregor

Latitude: “Let's” - 60s

Directors Los Pérez have gone above and beyond with this Latitude commercial, which brings an overactive social media feed to life. Said feed belongs to a chap with smartphone in hand, but big ideas in his head. All he needs is the right lender to make them a reality.

Suddenly, the viewer is presented with a screen divided into multiple segments, each populated by a tuneful piece of content. It's here where Tania Verduzco and Adrian Pérez's design skills come to the fore, as each box contains a fully realised miniature world.

Whether it's a woman lying on top of a leopard skin sports car or a man preparing to break an egg with a pool cue, there's more than enough personality to satisfy wandering eyes. Chuck a surprisingly involved jingle into the mix and it's a confident illustration of the brand's can-do attitude.

Director: Los Pérez ♀ Ⓟ Ⓦ (Caviar Ⓟ Ⓦ)
Cinematographer: Pau Castejón Úbeda Ⓦ (WPA Ⓟ Ⓦ)

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