DAVID reviews

4 October 2017

Who let the dogs out?

by Jason Stone

Land Rover: “Respect” - 60s

This commercial for the Land Rover once again uses the animal kingdom to emphasise the awesomeness of the advertised vehicle. A veritable menagerie bowed before the car in an ad earlier this year, but this time it's a pack of dogs who are tamed by it.

The white-furred beasts are resting on the lawn at night when they're alerted by the impressively shiny lights of the approaching car. By hiding its form using an array of lighting tricks, Chris Palmer and his cinematographer Barry Ackroyd make the car as much an object of mystery to the viewer as it is to the pooches while the driver waits for the gate to slide across.

Once it's revealed, the dogs hostility is quieted and eventually they are subjugated by it, standing aside in acknowledgement of the car's alpha status. The analogy is clear, other marques may try to move into its space but the Land Rover remains the leader of the pack.

Creative Agency: Spark44
CCO: Brian Fraser
Creative: Matt Page / Peter Buck
Agency Exec Producer: Savana Jones-Middleton
Film Production: Gorgeous Ⓦ
Director: Chris Palmer Ⓦ
Producer: Chris McBride
Cinematography: Barry Ackroyd
Production Design: Pirra Lorenzo
Editor: Scot Crane @ The Quarry Ⓦ
Offline Producer: Tor Adams
Post Production: Tom Sparks / Lewis Saunders
Colourist: Seamus O'Kane @ The Mill Ⓦ
Composer: Ant Genn / Martin Slattery
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.