DAVID reviews

13 October 2017

Land Rover Range Rover: Shine on.

by Andrew MacGregor


Land Rover Range Rover: “Fireflies” - 75s

With Planet Earth 3 still a way off, this Land Rover campaign should keep animal lovers satisfied. Having recently recruited dogs and goats, Range Rover now summon a swarm of fireflies who seem rather taken with the advertised jeep.

Natural imagery and luminous VFX combine to good effect. Slow-motion captures bioluminescent trails in arresting fashion, too. The VO tempers the spectacle, but flattering photography ensures the vehicle’s premium status holds true.


Creative Agency: Spark44
CCO: Brian Fraser
Creative Director: John Sutcliffe / Martin Cox
Account Director: Will Deacon
Account Manager: Lizzie Napper
TV Producer: Maggie Blundell
Film Production: 2AM Films Ⓟ Ⓦ
Director: Steve Cope Ⓦ
Producer: Chris Cable
Production M'ger: Gareth Crothers
Executive Producer: Nick Crabb
Cinematography: Ekkehart Pollack
Editor: Phil Currie @ Stitch Ⓦ
Offline Producer: Angela Hart
Post Production: Jordan Andreopoulos @ Jam Films
VFX Shoot S'visor: Mark Robinson
Colourist: Mark Horrobin @ Smoke & Mirrors
Compositor: Pete Young
Sound Design: Munzie Thind @ Grand Central
Composer: Dexter Britain
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