Lacoste: “Crocodile” - 30s
Now this is a rare beast - an aftershave commercial that doesn't take itself too seriously. Presumably keen not to let a certain CG carrot hog the limelight this Christmas, Lacoste bring their crocodile mascot to life in this 30" animated caper.
Literally drawn from founder René Lacoste's nickname, the diminutive reptile relishes its time on a snow-covered tennis court. As it whips, rides, and rolls a suitably festive tennis ball, a range of sporty scents only merit a brief glance.
While the brand's wares may be of little interest to cold-blooded punters, we imagine this playful outing will entice those sniffing around for a festive spritz.
||Kristenn Ⓦ (Jelly London Ⓦ)
||Road Stories - Francois Maigret