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27 January 2020

Automatic Driver

by Syd Briscoe


La Roux: “Automatic Driver” - 4 mins 38s

Elly Jackson aka La Roux returns from a five-year musical hiatus with nostalgic comeback single 'Automatic Driver'. The perma-quiffed artist draws on retro video game graphics and the double meaning of 'driver', treating viewers to an arcade-style golf game with some trippy visuals that are, ahem, well above par.

Replete with neon colours, day-glo highlights, and bursts of Eighties blacklight, director Valentin Guiod's playful aesthetics contrast the song's forlorn lyrics - lamenting lost love with such lines as "But then you find you're lost in the fight/ And now you've broken the love of your life". A strong return to form for the often enigmatic singer.


Film Production: Birth Production
Director: Valentin Guiod
Producer: Mava Demurger
Executive Producer: Hugo Legrand Nathan
Director's Agent: Agent Elson Ⓟ Ⓦ

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