L'Oreal: “Comeback” - 60s
This intriguing ad from L'Oreal stars a mystery actress, who uses some creative posing to avoid revealing her identity until the critical moment. Aired during the Golden Globes, the film has received a mixed reaction due to its tagline - which is either hilarious or dreadful depending on who you ask.
The ad opens with the star pacing nervously in her dressing room, face obscured by her considerable curtain of hair until showtime. We won't spoil the reveal until the end of this account, but many have strong opinions about comparing a once-tarnished career to once-damaged hair... especially during an event which was heavily focused on the poor treatment of women in Hollywood.
Ironic humour of the highest order, new camp classic, or yet another example of dehumanising female celebrities? Aired with impeccable timing or in bad taste? The internet hasn't made its mind up about this film yet, but as Oscar Wilde said: 'the only thing worse than being talked about is not being talked about'... and L'Oreal are certainly being talked about. (It's Winona Ryder.)
||Damien van der Cruyssen @ The Mill (New York)