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4 June 2019

Man down, man down!

by Andrew MacGregor

Komplett: “The Stand-Off” - 1 min 40s

It's been a staple of Westerns since ‘Butch Cassidy and the Sundance Kid': two outlaws faced with insurmountable odds opt to go out in a blaze of glory. This ad for Norwegian internet provider Komplett offers a thoroughly modern spin on the trope, and one that will resonate with would-be desperados worldwide.

The protagonists in this case are Jonas and The Kid - two men out of luck and nearly out of bullets. As their pursuers close in, the pair vow to make their last stand count… only for a nagging voice to irreparably puncture the drama.

We won't give away the ending, but it's a droll representation of when outside forces threaten to derail the fun. Coupled with some admirably dusty, battle-worn production design, the ad makes an entertaining argument for the brand's online expertise.

Director: Jakob Marky Ⓟ Ⓦ (Sweetshop Ⓟ Ⓦ)
Cinematographer: Daniel Voldheim

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