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22 March 2019

Turf war.

by Syd Briscoe

KFC: “Chicken Town” - 60s

KFC take on fried chicken fakers in this portentous commercial which focuses on the high street poultry boom. The ad opens with a shadowy figure cruising down a busy urban street, neon signs of lesser imitators reflecting in the vehicle's glossy exterior to the familiar soundtrack from The Godfather. The driver, of course, is none other than the shoelace-tied Colonel himself.

It's a smart way for the brand to position themselves as the originator of an enduring trend, reminding punters that while there may be many chicken shops around, there's only one with the history and culinary loyalty cultivated by KFC. This is sleek work which further raises the Colonel's profile on these shores.

Creative Agency: Mother Ⓟ Ⓦ
Agency Producer: Emily Hodgson
Film Production: Pulse Films Ⓟ Ⓦ
Director: Sam Pilling Ⓟ Ⓦ
Producer: Jane Lloyd
Executive Producer: Lucy Kelly
Cinematographer: Pat Scola
Production Designer: Francesca Di Mottola
Editor: Ellie Johnson ♀ Ⓟ Ⓦ @ tenthree Ⓟ Ⓦ
Film Lab: Cinelab London Ⓟ Ⓦ
Post Production: Tamara Mennell @ MPC Ⓟ Ⓦ
VFX: George Brunt
VFX Shoot S'visor: Marcus Dryden
Colourist: Jean-Clément Soret
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ
Music: Love Theme - Nico Rota/Royal Philharmonic Orchestra

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