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13 June 2017

A cart-warming tale.

by Andrew MacGregor


Jurys Inn: “The Trolley” - 50s

It's a hard life being a luggage trolley, according to this, er, moving Jurys Inn commercial. The cart rolls aimlessly throughout the city, avoiding angry dogs and spinning into oncoming traffic. Even a supermarket car park is off-limits. Luckily, the advertised hotel chain offers salvation for a trolley in need.

We're noticing a trend for inanimate objects shedding a ‘tear'. Meanwhile, who knew trolley boys were so territorial? Thanks to Big Red Button's light touch, the hotel's commercial bow projects a welcoming vibe... always a boon in the accommodation sector.


Creative Agency: Havas London Ⓟ Ⓦ
ECD: Ben Mooge
Creative: Barnaby Packham / Nick Wavish / Daniel Bolton
Account Director: Claire Sweeting
Account Manager: Matt Paris
Business Team: Gareth Davies
Project Manager: Katie Houghton
Strategy Director: Kristin Cowper
Agency Producer: Gabrielle Flanagan
Ass't Prod (Agency): Dominique Strouthos
Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Big Red Button Ⓟ Ⓦ
Production Designer: Ruth Crawford
Editor: Nick Allix Ⓦ @ The Playroom Ⓟ Ⓦ
Post Production: The Playroom Ⓟ Ⓦ / The Mill Ⓟ Ⓦ
Sound Designer: Mark Hills @ Factory Ⓟ Ⓦ
Music Production: Goldstein Ⓟ Ⓦ

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