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29 May 2017


by Andrew MacGregor

Jonwayne: “L.F.T.F.U.” - 2 mins 53s

This wordy promo for Jonwayne's ‘Live from the Fuck You' gives us an amusing insight into how the American rapper deals with fans. Well, boyfriends of fans. Unfamiliar with Jonwayne's work - and just as sceptical about his appearance - one bloke requests a quick birthday rap for his girlfriend. So much for a night off, eh?

Ruffmercy's reactive animation complements Jonwayne's subsequent lyrical takedown. On-screen text morphs into abstract faces and lava bursts. Meanwhile, Wayne's acerbic rap offers some useful advice for hangers-on: "Just admire me from afar". Otherwise, you may find yourself on the end of a rapper's rebuke.

Film Production: My Accomplice Ⓟ Ⓦ
Director: RuffMercy

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