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27 February 2019

John Frieda - Frizzy Serum

by Syd Briscoe


John Frieda: “Frizzy Serum” - 20s

John Frieda encourage curl-owners to say "see you later" to frizz in this peppy commercial. Big hair can stay firmly in the Eighties as far as these women are concerned, as they tout the advertised hair serum as being the key to sleek, manageable locks. A little different from other recent outings about 'demanding' hair.


Agency Production: Arthur and Martha Ⓟ Ⓦ
Film Production: Partizan Ⓟ Ⓦ
Director: Poppy De Villeneuve ♀ Ⓟ Ⓦ
Producer: Jason Oakley
Choreography: Natricia Bernard
Casting: Katie Moriarty-Hooper

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