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11 August 2019

John Frieda - Demanding Hair

by Andrew MacGregor

John Frieda: “Demanding Hair” - 20s

John Frieda bid to solve the dilemma that is fine and frizzy hair in this 20" ad, but somehow manage to fudge the execution. Choppy editing makes it difficult to focus on any one hairdo, which makes you question how much confidence the brand have in their own product. More of a head-scratcher than anything else.

Director: Vicky Lawton ♀
Director's Agent: ENID London Ⓟ Ⓦ
Casting: Katie Moriarty-Hooper

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