DAVID reviews

28 March 2017

Jemena Gas: Pet peeves.

by Andrew MacGregor


Jemena Gas: “Instantly Better” - 30s

It's been a good year for dragons in advertising so far. First Dorito's unleashed their animatronic beast; now Australian energy firm Jemena present their own tame-ish firebreather. Alas, there's a reason why household dragons haven't caught on.

This couple describes some of the fiery mishaps sparked by their scaly pet: incinerated dinners; scorched coffee tables; and ruined bathtimes. Something tells us this isn't the first scorched duck dad's had to replace.

Fortunately, the brand's natural gas solutions offer a more manageable alternative. The deadpan performances offset the CGI carnage well, while Aussie consumers are reminded that reliable gas needn't be a fantasy.


Director: Tim Bullock Ⓦ (repped by Blink)
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