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1 February 2019

Jaguar - Lift

by Andrew MacGregor


Jaguar: “Lift” - 26s

One in a series of ads promoting Jaguar's electric I-Pace, this outing sees duelling executives Anna and Henrik share multiple lift rides together. Such cramped conditions amplify their personality clash as they respectively cheer and bore their fellow occupants. Truth be told, we'd like to hear the rest of Henrik's beetroot anecdote.


Creative Agency: Spark44 Ⓟ Ⓦ
CCO: Brian Fraser
Global CD: Kristofer Richardson
Account Director: Annabelle Day
Agency Producer: Nicola Spence
Film Production: Missing Link Films Ⓟ Ⓦ
Director: Alicia MacDonald ♀ Ⓟ Ⓦ
Producer: Ben Link
1st AD: Jim Cole
Cinematographer: Catherine Goldschmidt
Editor: Hettie Griffiths Ⓦ @ Gorilla Editors Ⓟ Ⓦ
Post Production: Absolute Post Ⓟ Ⓦ

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