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18 November 2019

Jacamo - The True Measure of a Man

by Andrew MacGregor

Jacamo: “The True Measure of a Man” - 30s

Jacamo have come a long way since the days of Johnny Vegas and the fashion police; now the outsize menswear brand seek to refine their image further with this ad directed by Amy Becker-Burnett. Leaning heavily on shots of nature in full flow, it's a dapper show of strength from a brand that has tried numerous guises over the years.

Creative Agency: ODD Ⓟ Ⓦ
Director: Amy Becker-Burnett ♀
Editor: Shaun Gardiner Ⓦ @ Big Chop Ⓟ Ⓦ
Colourist: Jonny Tully @ Big Buoy Ⓟ Ⓦ
Sound Designer: Michalis Anthis @ Big Kahuna

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