DAVID reviews

10 April 2017

Jacamo: Any Man, Any Occasion

by Syd Briscoe


Jacamo: “Always Prepared” - 30s

This funny ad for Jacamo sees blokes decked out in fashionable gear in less than auspicious circumstances - not that it gets them down because they're looking and feeling great. This pair of films are a tongue in cheek step up from their campaign fronted by professional decent lad and sometime cricketer Freddie Flintoff.

There are some brilliant comic moments in the vignettes, which include an overenthusiastic power-walker, bog snorkeler, and speed dater. While the men remain staunchly focused on the camera, the people around them are increasingly confused by their behaviour. The guy who gets his water bottle nicked and the speed-dating parter who wonders what the hell her date is posing for are particular gems.


Cinematography: Sam Goldie
Stylist: Alexandra Day
Hair Design: Eve Coles
David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com