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1 January 2018

Ireland - Wild Atlantic Way

by Jason Stone


Ireland: “Wild Atlantic Way” - 60s

This clever Irish commercial imagines how an alien culture might advertise the Wild Atlantic Way. Its suggestion that you don't have to be an inhabitant of Earth to appreciate the beauty of the region underlines the idea that there's something unique about its ruggedness, and there's some neat humour provided by the Borat-like translations.


Creative Agency: Rothco Ⓟ Ⓦ
ECD: Alan Kelly
Creative: Rob Turner / Dave Kelly
Account Director: Emily Lyons
Account Executive: Clara Reddan
Business Team: Jimi McGrath
Senior Project Mgr: Barbara-Ann Chaney
Strategy: Fay Quilligan / Niamh Murphy
Agency Producer: Laura Cahill

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.