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13 September 2018

IBM - AI

by Andrew MacGregor


IBM: “AI” - 60s

A rare injection of personality serves this IBM commercial well as the technology giant showcase their AI brainbox, Watson. Director Matt Aselton covers plenty of ground in a pacy 60" sequence, which shows numerous workplaces benefiting from the advertised systemů as well as one nightmare-inducing sailor doll.


Director: Matt Aselton Ⓟ Ⓦ (BOLD Ⓟ Ⓦ)

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