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16 May 2018

Hyundai i30 - Petrolheads

by Andrew MacGregor

Hyundai i30: “Petrolheads” - 60s

Hyundai's latest communication features a cast of literal petrolheads. Like the motoring equivalent of Daft Punk, a group of racetrack goers have their noggins replaced by car engines - and they only have ‘eyes' for the marque's latest hatchback. It's a neat visual device, though the café-set finale feels tacked on.

Film Production: Chief TV Ⓟ Ⓦ
Director: Nathan Camponi

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