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5 December 2018

Near-perfect symmetry.

by Andrew MacGregor


Honda Civic: “Palindrome” - 45s

Have you ever noticed that the word ‘civic' reads the same backwards as well as forwards? Well, Honda certainly have, and this nifty piece of work from directors Los Pérez celebrates the art of palindromes in eye-catching fashion… albeit in familiar surroundings.

Yet another desert-set outing for the marque sees their vehicle pass its own name, as it were - realised as giant, mirrored letters. As if this dust bowl spectacle wasn't enough, each letter serves as a climbing wall, a skate park, and a tightrope station respectively.

While there is doubtless more desert excursions to come from Honda, this latest effort stands out thanks to its polished spin on linguistic curios. And before you ask, yes: we have checked if there are any other palindromic car names.


Film Production: Caviar Ⓟ Ⓦ
Director: Los Pérez ♀ Ⓟ Ⓦ (Blink Ⓟ Ⓦ)
Producer: John Winter
Executive Producer: Kim Dellara / Jasper Thomlinson
Cinematographer: Eduard Grau
Production Designer: Richard Lasalle
Stylist: Shirley Kurata
Post Production: Adam Watson @ Electric Theatre Collective Ⓟ Ⓦ

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