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2 April 2019

Wet work.

by Andrew MacGregor


Helly Hansen: “RNLI” - 4 mins 16s

Outerwear brand Helly Hansen pay tribute to those who risk their lives to save others with this thoughtful profile of Dunbar's lifeboat station. Narrated by RNLI volunteer Rebecca Miller, the film casts the North Sea as both friend and foe as calm waters yield to extreme conditions and vice versa.

As Miller explains, the sea is both a source of strength and of toil ("When you hit it, it's like concrete") for her and her crewmates. Chuck in the odd life-or-death rescue and you have one gnarly work environment.

Fortunately, the right blend of training, maritime expertise, and equipment is enough to give Miller and her crew a fighting chance… and, by extension, boost the odds of survival for those in peril.

Such high stakes lend further substance to the brand's ‘Alive Since 1877' motto, aided by the film's reflective tone and bracing visuals. Even those who stick exclusively to dry land can take something from this.


Creative Agency: Grey London Ⓟ Ⓦ
Creative Director: John-Patrick Racle
Creative: Sabine Stromsky / Oscar Müller
Agency Producer: Tom Moxham
Film Production: Dark Energy Ⓟ Ⓦ
Director: George Messa
Director's Agent: Dark Energy Ⓟ Ⓦ
Producer: Marilyn Napaul / Emma Shuter
Camera Operator: Harrison Bates
Cinematographer: Shaun Atherton
1st AC / Focus Puller: Theo Oberman
Editor: Shaun Gardiner Ⓦ @ Big Buoy Ⓟ Ⓦ / Big Chop Ⓟ Ⓦ
VFX: JAM VFX Ⓟ
Colourist: Toby Tomkins
Flame: Mark Robinson
Location: Dunbar, Scotland

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