DAVID reviews

3 January 2018

On a roll.

by Andrew MacGregor

Haven Holidays: “A Breath of Fresh Air” - 40s

A pair of bad-ass trikers propel this lovely Haven Holidays commercial. Thought you looked cool on your new bike? Think again.

Rocking heart-shaped glasses and a mean look to camera, the duo acquire numerous accoutrements en route, including sea crabs, ice cream, and even a French bulldog. Well, every holiday needs a souvenir.

Outsider's Jim Gilchrist balances amenities and visual gags well. We like the swoosh that accompanies each head turn. Meanwhile, adland favourite 'Feel It Still' promotes (family-friendly) rebellion.

Haven's advertising has been sporadic over the years but this bright effort re-establishes them as the ideal staycation pick. Expect sales of sidecar trikes to increase, too.

Creative Agency: Iris London
CCO: Shaun McIlrath
Creative Director: Matt Gray / Tom Allen
Creative: Eli Vasiliou / Kat Cheeseman / Matthew Pickles / Nick Jowitt
Managing Partner: Amy Bryson
Account Director: Sam David
Planner: Rich Edwards
TV Producer: Gill Loftus
Digital Producer: Liz Truss
Film Production: Outsider Ⓟ Ⓦ
Director: Jim Gilchrist Ⓟ Ⓦ
Editor: Ben Campbell @ Cut+Run Ⓦ
Post Production: MPC Ⓦ
Sound Design: Wave Ⓦ
Music: Feel It Still - Portugal, The Man

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