DAVID reviews

13 October 2017

Hammerson: Snap Happy

by Syd Briscoe


Hammerson: “Style Seeker” - 60s

This compelling, dance-focused ad from LEZ Creative's Holly Blakey imaginatively explores the Brent Cross PLUS 'Style Seeker' app. The app allows shoppers to snap a picture of someone else's outfit and find out where they can get it themselves... although probably not as quick as they do here.

Blakey's masterful choreography is at full power in this film, as pairs of dancers acquire items of each others' clothing as if by magic. The fluid synchronicity of their movements - along with the pulsing soundtrack - make for hypnotic viewing. Shots of the app itself are integrated nicely, giving the performance a satisfying structure. Extremely watchable stuff.


Film Production: LEZ Creative
Director: Holly Blakey
Director's Agent: ENID London
Producer: Joel Spencer
Executive Producer: Mary Calderwood
Cinematography: Adam Scarth
Editor: Meg Thorne @ Cut+Run Ⓦ
Post Production: Time Based Arts Ⓦ
Colourist: Jack McGinity
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