DAVID reviews

4 January 2018

Prepare to buy.

by Andrew MacGregor

Hammerson: “Be Ready” - 40s

Shopping centre chain Hammerson riff on New Year's resolutions with this energetic commercial. The brand encourage us to shed the pounds by hitting the sales. Sure enough, this dapper crew ensure they're fighting fit - who knew grabbing a bargain required such muscle power?

Director Samuel Hicks imbues proceedings with a sports ad sheen. We also like the last bloke's exhausted look to the ground. As bricks and mortar outlets sweat over declining footfall, Hammerson hope this will draw e-shoppers away from their laptops and smart devices.

Cinematography: Neirin Jones
Stylist: Pamela Harris
Post Production: Jam Films
Grade: Cheat

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