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9 April 2019

Buyer's Boogie

by Syd Briscoe

Halifax: “Slinky” - 60s

Halifax express the joy of moving into a new home through the medium of Slinky in this quirky ad. Shot with buckets of style by directing team The Sacred Egg, the rogue toy's adventure takes it down stairs, through drawers and cabinets, and even underwater - all while it manages to convey gleeful abandon, despite not, well, having a face.

Funky, reactive lighting is the star of the show here, as the Slinky is accompanied by its own personal neon disco wherever it goes. This, paired with Kool and the Gang's effusive tones and some lovely animation work, is sure to spark excitement in those not otherwise petrified by house prices.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
Group ECD: Ben Tollett
CCO: Richard Brim
Creative: Ben Stilitz / Colin Booth
Managing Partner: Charlotte Wolfenden
Account Manager: Ross Keane / Charlie Poole
Business Team: James Derrick
Planner: John Blight / Henry Kozak
Agency Producer: Hannah Needham
Film Production: Riff Raff Films Ⓟ Ⓦ
Director: The Sacred Egg Ⓟ Ⓦ
Producer: Jane Tredget / Natalie Arnett / Kate Brady
Executive Producer: Matthew Fone
Cinematographer: Alex Barber
Production Designer: Nathan Parker
Editor: Sam Bould Ⓦ @ Cut+Run Ⓟ Ⓦ
Post Production: Ryan Hancocks @ MPC Ⓟ Ⓦ
Colourist: Richard Fearon / Matthieu Toullet @ MPC Ⓟ Ⓦ
Sound Designer: Jon Clarke @ Factory Ⓟ Ⓦ
Music Licensing: theodore Ⓟ Ⓦ
Music: Jungle Boogie - Kool and the Gang

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