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24 October 2018

Businessman about town.

by Andrew MacGregor

HSBC: “Mind Your Business” - 60s

It's squeaky bum time at the Brexit negotiating table, so what better time for HSBC and global ambassador Richard Ayoade to soothe business owners' nerves with this 60" ode to trade.

Like a straight-talking flash of corduroy, Ayoade embarks on a whistle-stop tour of the UK's economic landscape, acknowledging both the good (production lines in full flow) and the bad (shuttered high streets).

Rather than "batten down the hatches", as it were, the deadpan spokesman urges companies to act positive and draw on the advertised bank's expertise. While some entrepreneurs will take more heart from this than others, the brand continue to stand out amidst the doom, gloom, and yet more doom.

Creative Agency: Grey London Ⓟ Ⓦ
Deputy ECD: Nick Rowland
Creative Director: Andy Garnett / Dan Cole
Creative: Emma Thomas / Ryan Delaney
Planner: Hayley Sivner
Agency Exec Producer: Sonny Botero
Agency Producer: Madeline Smith / Thea Evely
Creative Production: Julia Parry
Film Production: Darling Films Ⓟ Ⓦ
Director: Adam Gunser Ⓟ Ⓦ
Producer: Kelly Doyle / Carla Terranova
Cinematographer: Nanu Segal
Editor: Ben Stephens @ Final Cut
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ / Gary Turnbull Ⓦ @ Grand Central Ⓟ Ⓦ
Music Supervisor: Nick Payne / Joe Rice @ SixtyFour Music Ⓟ Ⓦ
Music Production: SixtyFour Music Ⓟ Ⓦ
Music: So Happy Together - The Turtles (instrumental)

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