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12 December 2018

HP - HPE Pointnext

by Andrew MacGregor


HP: “HPE Pointnext” - 65s

"Navigating clouds to new frontiers of automation" may not be everyone's idea of a good time, but this fetching Hewlett Packard Enterprise (HPE) ad is worth a watch. As the IT firm wax lyrical about innovation, implementation, and various other -ations, Futurist-inspired animation depicts a figure hurtling towards his ultimate objective.


Film Production: Not To Scale Ⓟ Ⓦ
Director: Hello Savants Ⓟ Ⓦ
Producer: Katrina Lofaro
Executive Producer: Daniel O'Rourke
Post Production: Kyle McKeveny
Storyboard Artist: Andrea Staiano / Giulio Mencaroni / Marco Galmacci
Animation Director: Francesco Castellani / Marco Galmacci

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