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29 November 2018

H & M - Lights Out

by Andrew MacGregor


H & M: “Lights Out” - 30s

Rap pioneers Run-DMC ruin Aubrey Plaza's beauty sleep in part three of H&M's Christmas campaign. Presumably bushed after her solo dance-off last time, Plaza models the brand's irreverent nightwear collection in bed - only for a burst of ‘It's Tricky' to rouse her like a hip-hop wake-up call. Let's wait and see what the retailer's Eighties playlist throws up next in episode four.


Creative Agency: adam&eveDDB Ⓟ Ⓦ
ECD: Richard Brim
Creative: Genevieve de Rohan Willner / Selma Ahmed ♀ Ⓟ
Agency Producer: Lucie Georgeson
Ass't Prod (Agency): Hayley Carter / Hannah Bellil
Film Production: PrettyBird Ⓟ Ⓦ
Director: Matt Piedmont Ⓟ Ⓦ
Producer: Polly Durrance
Head of Production: Hannah May
Production M'ger: Marian Mikhail
Production Ass'nt: Francesca Resteghini
Executive Producer: Juliette Larthe / Ted Thornton
Cinematographer: Dan Bronks
Gaffer: Onkar Narang
Grip: Daniel Essex
Production Designer: Jack Flanagan
Stylist: Tess Bartlett
Make-Up: Mark Carrasquillo
Location Manager: Phil Manwaring
VFX: Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Jack Hallett / Anthony Moore @ Factory Ⓟ Ⓦ
Music: It's Tricky - Run-DMC

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