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20 January 2020

Hip and Hands-Free

by Syd Briscoe

GoDaddy.com: “Look mum no hands!” - 30s

This cheeky commercial for website builder GoDaddy takes the rise of hipster niche businesses to the next level. Look Mum, No Hands! is an achingly trendy bicycle repair shop-cum-cafe in London, introduced by comedian and actor Javone Prince - who also brings a lovely comic flair to the ad as he provides all the voices.

With some nifty visual tricks to illustrate the business's growth (and a rather cool hidden laptop compartment in a coffee table), this film offers a slick look at how getting online can help a small company flourish. It's affectionate, tongue-in-cheek work which celebrates rather than mocks the earnest entrepreneurial spirit - Look Mum, No Hands! is a real establishment, after all.

Creative Agency: VCCP Ⓟ Ⓦ
ECD: Ross Neil
Creative: Patrick Silla / Simon Allen
Account Director: Danielle Durgan
Account Manager: Mathilde Pors
Senior Planner: George Everett
Agency Producer: Becky Grove
Film Production: CANADA Ⓟ Ⓦ
Director: Pensacola Ⓟ Ⓦ
Producer: Nicole Powell
Executive Producer: Oscar Romagosa / Marta Bobic
Director's Agent: ENID London Ⓟ Ⓦ
Post Production: Cheryl Payne @ Freefolk Ⓟ Ⓦ
Colourist: Paul Harrison @ Freefolk Ⓟ Ⓦ
Flame: Jason Watts @ Freefolk Ⓟ Ⓦ
Sound Designer: Sam Robson Ⓦ @ 750MPH Ⓟ Ⓦ
Music Production: Soviet Science Ⓟ Ⓦ

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