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13 February 2020

Gillette - Raheem Sterling

by Syd Briscoe

Gillette: “Raheem Sterling” - 60s

Manchester City's Raheem Sterling fronts this well-meaning ad for Gillette. The midfielder has been outspoken about the need for football players and fans alike to unite against racism and prejudice, and his message is delivered in broad, palatable strokes here for a wide audience. The moment with a young mascot at the end is particularly well executed.

Creative Agency: Saatchi & Saatchi Ⓟ Ⓦ
ECD: Charlie Martin
Creative: Stephen Beverly / Claudio Pasqualetti
Film Production: Great Guns Ⓟ Ⓦ
Director: Daisy Zhou ♀ Ⓟ Ⓦ

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