Gatorade: “Make Them Sweat” - 90s
Rivers of sweat dominate this hot-headed Gatorade commercial, which sees the likes of Lionel Messi and Gabriel Jesus send their opponents' sweat glands into overdrive - anti-perspirants be damned.
Director Aaron Stoller's canvas isn't just limited to foreheads and armpits, either: tattoos, paintings, and even Earth itself secrete enough moisture to fill a bathtub. Such zany beats lift what might have been an otherwise rote workout.
Not that the on-field action is lacking by any stretch. Messrs Jesus, Messi, and a women's football match provide ample flicks, dummies, and fancy footwork, all whilst reinforcing the brand's commitment to electrolytes.
||Biscuit Filmworks Ⓟ Ⓦ
||Aaron Stoller Ⓟ Ⓦ