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31 January 2019

Freshworks - Hit Refresh

by Andrew MacGregor

Freshworks: “Hit Refresh” - 31s

Those permanently on the brink of an office meltdown will appreciate these animated ads for software developers Freshworks. Blending satisfying CG animation and therapeutic acts of violence, each 15" commercial sees an office descend into chaos as patience with dodgy cloud technology finally snaps.

Prod Company's Agent: Partizan Ⓟ Ⓦ
Director: Daniel Pommella
Producer: Mary-Anne Ledesma / John Szebegyinszki
Executive Producer: Angela Foster (Psyop) / Kate Bate / Ashley Monaghan
Storyboard Artist: Daniel Pommella / Leo Mateus
Character Design: Rodrigo Rezende

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