DAVID reviews

8 December 2017

Always Ascending

by Andrew MacGregor


Franz Ferdinand: “Always Ascending” - 5 mins 21s

Art rock veterans Franz Ferdinand return with this vertiginous promo. While the Glasgow five-piece shake loose with ‘Always Ascending', the camera visits multiple 'floors'. Of course, looks can be deceiving.

Frontman Alex Kapranos also plays with our audio perception: "The Shepard misleads so you think you're transcending" refers to the Shepard tone - an audio sleight-of-hand which mimics an infinitely rising pitch.

Sure enough, a soaring drone accompanies angular guitar riffs and, er, flirtatious cloud formations. A heady comeback from the highbrow party animals.


Commissioner: John Moule
Film Production: Forever Ⓦ
1st AD: Gary Brocaud
Cinematograper: Kaname Onoyama
Art Department: Samantha Lanteri
Wardrobe: Lucille Durez

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