DAVID reviews

20 April 2017

Foster's: Game-changing refreshment.

by Andrew MacGregor


Foster's: “1888” - 60s

Wisden make take umbrage, but this lovely Fosterís commercial depicts a fun slice of cricketing 'history'. Having won the toss in 1888, Australia put England in to field. Alas, cable knit sweaters werenít designed for the Melbourne sun.

Dropped catches and rising temperatures do little to help the visitorsí cause. Just when it looks like England are poached, William and Ralph Foster arrive with their newfangled lager. National prideís one thing, but the brothers canít let thirst prevail.

As with the brandís previous trip back in time, thereís no final gag or twist - just the relief provided by an ice-cold pint.


Creative Agency: adam&eveDDB Ⓟ Ⓦ
Film Production: Outsider Ⓟ Ⓦ
Director: James Rouse Ⓟ Ⓦ
Post Production: Smoke & Mirrors
Colourist: Mark Horrobin
Flame: Tim Davies / Rory Whittle / Eldon Snelgrove
Sound Design: Sam Ashwell @ 750MPH
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