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20 February 2019

How many hurricanes?

by Andrew MacGregor


Ford Focus: “The Beauty of Change Continued” - 40s

Ford's latest 'The Beauty of Change' ad sees a new wave of biomechanical butterflies take flight. As director Steve Cope's camera drifts through lush woodlands and the Cinematic Orchestra's backing track swells, nature takes its course the Ford way as the CG flutter transforms into a Focus Active. Call it design by insect committee.

It's a stunning piece of craft and one that really takes the original conceit and enhances it beautifully.


Film Production: 2AM Films Ⓟ Ⓦ
Director: Steve Cope Ⓟ Ⓦ
Producer: Chris Cable
Executive Producer: Nick Crabb
Cinematographer: Ben Smithard
Editor: Phil Currie Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: Jon Purton @ Electric Theatre Collective Ⓟ Ⓦ
VFX: Tobin Brett (2D Lead) @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison
3D VFX: Neil Scholes (Lead)
Sound Designer: Andy Humphreys @ Bark Soho Ⓟ Ⓦ
Music Supervision: Eclectic Ⓟ Ⓦ
Music: Transformation - The Cinematic Orchestra

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