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11 January 2019

Haunted houses.

by Syd Briscoe

Family Action: “Monsters” - 90s

Support group Family Action make the demons we face real in this compelling commercial. A series of vignettes show seemingly happy families going about their lives - albeit with something unusual lurking close by.

It's only after a second glance that we understand the variety of monsters haunting them - stress, post-natal depression, and alcoholism. The charity insist these monsters can be beaten, but first they must be faced.

The mixture of animation and live action is well executed, as ever-morphing blobs hang spectre-like over the cast. Emotionally raw and carrying a valuable message, this film empowers those hesitant to confront their own familial scourge.

Creative Agency: And Rising Ⓟ Ⓦ
ECD: Will Thacker
Creative: Julie Herskin / Scarlett Montanaro
Account Director: Emma French
Strategy Director: Jack Carrington
Agency Producer: James Faupel
Film Production: Great Guns Ⓟ Ⓦ
Director: Duncan Christie Ⓟ Ⓦ
Producer: Tim Francis
Executive Producer: Laura Gregory
Cinematographer: Nanu Segal
Art Department: Hannah Boulter
Wardrobe: Joseph Crone
Editor: Max Windows Ⓦ @ Stitch Ⓟ Ⓦ
Post Production: Belinda Grew / Ric Comline @ Absolute Post Ⓟ Ⓦ
VFX: Elliot Platt
Colourist: Matt Turner @ Absolute Post Ⓟ Ⓦ
Animation: Dominica Harrison / Niall High / Christine Peters
Sound Designer: Jon Clarke @ Factory Ⓟ Ⓦ
Music Supervisor: John Parry

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