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28 July 2017

Hold On

by Andrew MacGregor

Fabich: “Hold On” - 3 mins 45s

Break-ups are never easy… especially when your other half really can't let go. This amusing promo for Fabich's ‘Hold On' depicts a desperate bid for reconciliation. Jemma is ready to move on with her life - easier said than done when your ex is holding on for dear love.

Caviar's Ollie Wolf runs with the track's title. Clutching Jemma's ankle, the pair trudge throughout East London. Trains, swimming pools, toilet cubicles… this fleshy ball and chain may be pathetic, but he's got some grip on him.

Engaging lead performances ensure we stick around, too. Jemma's frustration is offset by the bloke's growing horror as she meets someone else. Alas, things have a nasty habit of repeating themselves.

Still, Fabich's crisp beats and Josh Barry's soulful vocals keep things light-hearted. "Wearing chains of passion" becomes a leg workout like no other. Lovely epilogue as the dumpee finds a kindred spirit, too.

Commissioner: Ciara Hanley
Film Production: Caviar Ⓟ Ⓦ
Director: Ollie Wolf Ⓟ Ⓦ
Producer: Elliott Tagg
Production Ass'nt: Zoe Travica
1st AD: Elliott Tagg
Executive Producer: Katie Dolan
Cinematographer: Aaron Reid
Art Department: David Hamilton
Costume Design: Florence Jones
Make-Up: Robyn Rowan
Editor: Hasani Franke Ⓦ @ Work Ⓟ Ⓦ
Colourist: Jax Harney ♀ @ Cheat
Location: East London

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